Friendly drivers, fixed on that route; clean buses inside and out; a timetable that we stick to and a clear understanding of what the route does were the key things that stood out in the surveys. No real surprises, but at that time, it was truly groundbreaking that a bus company would listen and then follow up and do things that their customers wanted. But now, it's just how we operate. Every year, we do over 15 research projects a year to keep us in tune with our business needs. It's second nature to us.
Anyway, back to 'rainbow'. The concept of this level of added value has now been rolled out to every part of trentbarton. But it was the critical element that helped us stand out and prove to our customers that we mean business.
Therefore, we felt it important that it should live on. And where better than on rainbow one, one of our busiest routes, right through the heart of trentbarton land and currently seeing a £2 million investment in brand new buses.
One of the new rainbow one buses awaits service at our Langley Mill depot
As we always like to do, we're moving the game on - again. Double glazing and comfortable seats with leather headrests are a standard feature - but we're proud to bring the first ever buses with USB power sockets to be introduced locally, along with free 4G enabled fast wifi and next stop visual & audio displays - including a guest appearance from Peter Dickson, the voice behind the X Factor and Britain's Got Talent, who is helping us launch the new buses at Nottingham Castle. The buses really are amongst the most highly specified vehicles around - all built right here in the UK up the road in Yorkshire.
Our smart new interior
On Saturday 19 July, our competition winners Mandie and Daniel Mullins from Eastwood become some of the first people to ever drive one of our new buses with their own driving experience. 15 year old bus-mad Daniel gets the bus named after him too.
Then on Sunday, our team and some of our customers, led by Mr MANGO and our bosses Jeff and Alex, complete an 8 mile walk of the rainbow one route from Nottingham to Eastwood to help raise money for our Charity of the Year, Help for Heroes. We'd welcome donations here.
And then during the week, you can come and preview the new buses in Kimberley on Wednesday 23rd, Ripley on Thursday 24th, Alfreton on Friday 25th as well as on Heanor Market Place on Saturday 26th.
On Saturday 26th July, it all begins again - as the old rainbow 1 buses are replaced one by one during the day with the smart new buses.
And then starts a new perspective to our 'rainbow' story.
We hope you enjoy using the new buses.
The buses being prepared for the entry into service
Read more at www.trentbarton.co.uk/rainbowreloaded and join the rainbow roadwalk fundraising at www.justgiving.com/rainbowroadwalk